Responsibility

Giving back to the communities we serve

A business that draws from its community carries a responsibility to give back to it. Across the group, that belief is put to work through Familia Foundation, alongside the Chairman's own commitments to health, education, and civic life.

Corporate Social Responsibility

Giving back is part of who we are

A business that draws from its community carries a responsibility to give back to it, from clean-water infrastructure to relief during conflict and skills training for young people.

Familia Foundation leads our community programmes on the ground: supporting families in need, encouraging young people into volunteer work, and promoting cooperation, solidarity and sustainable development.Non-profitNon-political

Where we focus

Families in Need

Caring for low-income families and helping households build lasting income through small enterprise projects.

Family careMicro-enterpriseHousehold income

The moments that define us

Every initiative reflects a commitment to meaningful, practical community impact.

Where we work

Programmes on the ground in Sudan and Egypt

Select a location to view the initiative

Water purification station serving the community in Port Sudan

Community Health

Supporting access to clean water

A water purification station serving the local community in Port Sudan.

Active

In partnership with the Port Sudan Cemetery Administration and Familia Foundation, our group supported the establishment of a water purification station serving the local community, improving access to clean, safe drinking water through practical, sustainable infrastructure.

Location: Port Sudan
Partner: Familia Foundation
Impact: Clean, safe water access for the local community

Business Intelligence and AI workshop for Sudanese youth

Youth Development & Education

Empowering future skills through knowledge

A hands-on workshop in Business Intelligence and AI for Sudanese youth.

Completed

On 21 December 2024, our group supported a specialised workshop in Cairo focused on Business Intelligence and Artificial Intelligence for Sudanese youth. Delivered with Familia Foundation and led by Dr. Qasim Salah, it equipped participants with emerging digital and analytical skills aligned with the future of industries and careers.

Location: Cairo, Egypt
Date: 21 December 2024
Partner: Familia Foundation
Impact: Sudanese youth equipped with AI and business intelligence skills

Food assistance and essential supplies for families affected by conflict

Humanitarian Relief

Supporting communities through challenging times

Food assistance and essential supplies for families affected by conflict.

Completed

During a period of conflict and displacement in Omdurman, our group contributed to relief efforts with consistent food assistance and essential supply packages. In partnership with Familia Foundation, support was delivered directly to affected households in Al-Fetihab during a critical time.

Location: Al-Fetihab, Omdurman
Partner: Familia Foundation
Impact: 90 families supported · Daily meal assistance · 70–90 food packages distributed

Our commitment

“Our responsibility doesn’t end at the office door.”

Every initiative we support and every community we stand beside reflects what our group stands for: not just businesses operating in a market, but a group that belongs to the communities around it.

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Community

The Chairman’s personal commitments to health, education, and civic life.

Sudanese Society for Paediatric Diabetes: Head of the Board of Trustees
Alshaab Hospital, Khartoum: Board Member
Sudanese Businessmen Association: Active Member
Adinaigeela Development Committee: Head (Chairman's home village development initiative)